December 31, 2020 at 3:16 pm #1500TFA AdminModerator
So there is no such thing as being 100% sustainable with fashion. But it’s something we all have to think about as we evolve whether we like it or not!
FOR BRANDS this means creating in a way which is most considerate of humanity and the environment. The goal is to have a system which works without leaving a negative footprint.
FOR CONSUMERS this means thinking about what you buy, knowing which philosophies you are supporting through your purchases, and also asking yourself if you are really going to wear that new piece to the extent that it was worth being made.
Why it matters… Today, professional woman are savvier than ever and not only pay attention to the quality of their garments, but also the entire supply chain, production processes, and product afterlife. They are more aware that a hang tag using the word “sustainable” does not mean the retailer is using clean processes to develop that garment.
One of the biggest culprits in the fashion industry is “fast fashion,” or clothes made cheaply to meet demands for the hot new styles. However, fast fashion is putting our future planet at risk.
Sustainable fashion takes into account the entire supply chain and life cycle of a garment, from where and how it is made to when it ends up in our landfills. It is important for consumers to think about how their purchase affects the environment, the lifecycle of their garment, and how to invest in clothes that last longer.”
What are you doing as a person, a designer and what’s your brand doing to help save the earth
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